The non-fiction winter break has been completed with a mad rush to finish "The Tipping Point." My first literature seminar of the semester is tomorrow night and I will therefore need to return to the hallowed halls of the novel.
This book, while interesting, ultimately disappointed me. The premise of the tipping point is to discuss and analyze how trends/epidemics happen. The book says it pretty much comes down to three types of people (Connectors, Mavens, and Salesmen) and three basic rules (The Law of the Few, the Stickiness Factor, and The Power of Context). Then there are a bunch of examples, all of which are interesting. But I had two major problems with the book:
1) While I believed that most of these examples of trends/epidemics were influenced by the stated types or people and rules, I was not convinced that these people and rules were the only ways to spread trends/epidemics. Sure, all those examples were nice, but what about other trends/epidemics that have spread through the nation. Gladwell talks about how mass advertising isn't really effective if it doesn't follow at least some of the Tipping Point rules. But what about board-room developed, mass-marketed boy bands that sweep the nation. Am I to believe that they're success was really the work of some well connected teenage girls and not simply the pop-culture marketing machine? I'm sure Gladwell could point to different things for each boy band's rise to stardom and explain how there is the Tipping Point rule that clinched it for them. Which brings me to my second concern...
2) The laws are too easy to apply to any situation. Find me an epidemic and I can come up with some way of claiming the tipping point rules played a major part. Not because they really did but because the rules are vague enough that you can bullshit enough to get it to work. Frankly, the entire last case study about teen smoking, while very interesting, seems totally unconnected to the tipping point rules. Gladwell talks about how it is really just tiny things that make teen smoking tip into an epidemic, things like smoking being linked to depression and how chemicals lacking in some brains are reproduced by the effects of nicotine, and by just changing those tiny things we can curb teen smoking. But (and this important) THOSE AREN'T TINY THINGS. If we're going to describe ANY effect that causes addiction or "stickiness" as a "tiny thing," then, sure, the Tipping Point applies to every possible situation.
Anyway, now that my winter non-fiction break is over I can look back on it and see what I have learned. Did I get any good material for my fiction writing? At the moment no ideas are jumping out at me, but perhaps with time to sink in I will craft an amazing story about economics, split second decisions, and epidemics.
